While the colors probably have fancier names than “purple” or “yellow,” while perusing our paid search ads for top web hosting terms this morning, we noticed that Google was testing a new “purplish” background for its top sponsored search results. Compare the two images below:


Current “Yellow” Background
Google Yellow


New “Purple” Background
Google Purple


Do some searches and refresh your browser a few times — perhaps you will see the test as well . . .

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