Posts Tagged ‘google’

Purple or Yellow: What Makes You Click?

While the colors probably have fancier names than “purple” or “yellow,” while perusing our paid search ads for top web hosting terms this morning, we noticed that Google was testing a new “purplish” background for its top sponsored search results. Compare the two images below:


Current “Yellow” Background
Google Yellow


New “Purple” Background
Google Purple


Do some searches and refresh your browser a few times — perhaps you will see the test as well . . .

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